I am going to participate to the PICNIC event in Amsterdam and more specifically to the European Street Design Challenge under the theme “Redesign the city.”

PICNIC is about innovative ideas for business and society. It is an annual three-day festival that blurs the lines between creativity, science, technology and business to explore new solutions in the spirit of co-creation. Curious minds eager to exchange their knowledge, ideas and skills gather at PICNIC, making it the place to create the future – together.

A European Digital Design – Myth or Reality?

Can European creatives design digital solutions across European cultures? A Parisian company can create and design a distinctive and expressive product for Paris. Can it do the same for Amsterdam?

Over a period of three days, six teams of design students and young professionals from Paris, Ile de France (ENSCI, Strate College, Les Gobelins) and Amsterdam, the Netherlands design and prototype a “street of the future” solution (e.g. interactive street furniture, smart communications or entertainment spaces, surfaces, or device) for a previously defined space in Amsterdam (the historic Red Light District).

A collaboration between the Futur en Seine, PICNIC, French and Dutch Designers, and the Paris and Amsterdam municipalities.

I can’t wait to be there! If any one is going too, let me know!