The exercise was to package a new product for a market not yet tackled by the chosen company.
As I like extreme sports and because I think it always gives designers strong challenges I chose the brand Salomon for this exercise. Salomon is a sports equipment manufacturing company that originated in Annecy, France. Salomon produces for various sports markets, including trail running, hiking, climbing, adventure racing, skiing, and snowboarding. As I love skiing and snowboarding I chose to use this graphic exercise to solve design challenges.
I noticed indeed that, every time you go skiing or snowboarding, you are hungry before lunch/dinner time and you feel like having a snack. But for riders – like Salomon’s users, you don’t want to have a long break but rather eat quickly while being in the ski lift. But, if you want to do so today , you need to take out your gloves and if your fingers are not frozen you will maybe manage to eat painfully you energy bar. So here is the challenge: how can we eat an energy bar without feeling cold?
Energy bar packaging that can be opened with gloves.
After some research and prototyping I came up with a packaging which is shaped in a way that you don’t have to take out your gloves to open and eat the bar.
Don’t hesitate to tell me what you think!